Art direction

Print design

Give flavour a twist (literally)

Häagen-Dazs wanted to reinvent the user experience on their restaurants and stores. We created a menu that showed at once all the ice cream flavours, grouped in five categories: Chocolate, Fruit and sorbet, Caramel, Vanilla and cream, and Häagen-Dazs Specialties. When the cone is spinned and placed upon the ice cream ball, the ingredients of the chosen flavor are shown. This is a second version, redesigned with a bigger size for better usability and adapted to the Spring-Summer campaign.

The image shows two versions (English and Spanish) of the pop-up menu produced for Häagen-Dazs. It consists of a central piece where the ice cream balls are shown and two pieces, on each side, with a cone.
Sketch of the three pieces of the menu before assembly.
Print design
Print file of the outer piece.
Print file of the central piece.
Finished product
Detail picture of the menu.