Categoría: Print design

Häagen-Dazs

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YEAR

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DELIVERABLES

Art direction

Print design

Give flavour a twist (literally)

Häagen-Dazs wanted to reinvent the user experience on their restaurants and stores. We created a menu that showed at once all the ice cream flavours, grouped in five categories: Chocolate, Fruit and sorbet, Caramel, Vanilla and cream, and Häagen-Dazs Specialties. When the cone is spinned and placed upon the ice cream ball, the ingredients of the chosen flavor are shown. This is a second version, redesigned with a bigger size for better usability and adapted to the Spring-Summer campaign.

The image shows two versions (English and Spanish) of the pop-up menu produced for Häagen-Dazs. It consists of a central piece where the ice cream balls are shown and two pieces, on each side, with a cone.
Concept
Sketch of the three pieces of the menu before assembly.
Print design
Print file of the outer piece.
Print file of the central piece.
Finished product
Detail picture of the menu.

Chichinabo

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YEAR

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DELIVERABLES

Art direction

Print design

To speak as a native, like, for real

Self-published compilation of Spanish popular expressions and idioms, because having a C2 level is fine, but no other dictionary will give you the satisfaction of correctly using “Bernarda’s p***y” in a conversation.

The image shows two equal zines over a pink background. The zine on the left is closed and we see the cover of CHICHINABO: small dictionary of Spanish popular expressions and idioms to speak as a native", and a stamp with the face of Arturo Pérez-Reverte and the text "Pérez-Reverte's Seal of Approval". On the right, the same zine but open.

Pérez-Reverte’s Seal of Approval

Chichinabo is the only zine that has this exclusive (100% REAL, 0% MADE UP) recognition.

Several zines over a grey background.
A drawing of Pérez-Reverte's face saying "See you later, maricarmen"