Design for social media

Art direction

A grown-up podcast

Brand identity and social media design of Kidcast: the podcast about kids marketing created by the agency The Modern Kids & Family, hosted by Nacho Toribio and Irene MaƱero. Its image was created looking for a look inspired by Gen Z aesthetics. Strategically, different post categories were created in order to create hype around each episode before it was released, and to generate conversation afterwards, encouraging social media interaction and engagement among the listeners, which resulted in growth of the followers and therefore, potential clients.

The image shows a full-width coral rectangle over which, on the left side, the logo of KIDCAST by TMKF is shown. On the right side, four rows of Instagram Stories designed for different episodes of the podcast.
Color palette
Graphic elements and style
The image shows four geometric patterns, some organic shapes with a gradient color from orange to fucsia, and the picture of a young woman with a pink, sharp drop shadow. All of these elements take part in KIDCAST's visual image.
Mr. Eaves Heavy
Mrs. Eaves bold italic.
Instagram Stories template design
Three Instagram Stories templates over a yellow horizontal band.
Main template, used for the title and image of the episode, and template for "Kidcast recommends".
Templates for quotes and highlights.
Other platforms
Design for Instagram Stories, Facebook and Instagram post, and Twitter post.